This Red Will Make You Mencia For Under $11!

2010 Estefania Tilenus Roble $10.98 + FREE SHIPPING! Whoa.

Now Available at WineLibrary.com but won’t last long….

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Ok – I cheated on this post…teeheehee. I have not tried this wine, but before you get on my case, I got your back – here is the intel so take a swig and calm the “flavor” down! Thank you.

Hear me out. Saturday night I decided to procrastinate about finishing an important presentation for really important people for a Monday deadline. So what did I decide to do unproductively with my time? Peruse Twitter for people to chat-up and indirectly harass. You know my intentions are always Pollyanna-ish, but my enthusiasm can unintentionally insult, frighten or irritate. So I pissed off a retired Post Master General by agreeing with her – uh – yeah (I think it was my not so funny joke about Gwyneth Paltrow and Ted Nugent.) I then had to tweet to the defense of one of my FAVORITE followers @SottileStephen who was bizarrely ensnared in this conversation with the former Post Master – ugliness and then a vulgarity ensued and all of a sudden POW! This post popped up….Gotta go y’all – cheap wine awaits!

When GV says SICK – all caps with a $ afterwards, we got to get it going on people! Who can resist the powers of a GV recommendation with a price less than a cocktail at my local fancy restaurant? Only the crazies.

If any of you have tried this wine – please, please, please let me know. To sweeten the deal and make it EVEN SICKER IN THE HEAD – free shipping from WineLibrary.com to boot! I have no idea for how long but get your crazy-arse online and buy this wine before you drive yourself nuts because you missed the deal.

Here are the truncated notes for your reading pleasure. FYI: it got a 90 from that wild man lunatic “The BobbyP.”—“flavor”yeah!

Score: 90 points from Luis Gutierrez – Robert Parker’s Wine Advocate

Varietal:
Mencia from Spain – a Roman era clone that is identical to Jaen do Dão (or “Jaen” for short) from Portugal. Shares a similar profile to Cabernet Franc – light, with soft tannic flavors and aromas. I suspect it is structured enough to pair well with savory meats such as pork, fowl, some game. Not bold enough for a heavy steak but a beef carpaccio would be an excellent pairing. It’s Spanish so a tapas of jamon y olive tapenade – muy sabroso! But I am only fantasizing – let me know if you get the real deal on your palate.

The Critic’s Tasting Notes:
“The 2010 Envejecido en Roble is aged in both French and American barrels for 8-10 months and spends one year in bottle before being sold. Sometimes these shorter times in barrel result in a less-than-perfect integration of wine and wood, and I must confess I am a little bit biased against this category of wines. Fortunately it is not the case here and the violet notes are perfectly integrated with the cinnamon and vanilla tones from the barrique. The palate is compact, light to medium-bodied, with great length and a spicy, velvety finish. This again represents good value for the category. Drink 2014-2019. ” (08/13)

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Interesting Regional Fact:
The winery is located in a restored old dairy in the village of Dehesas in Ponferrada. The remodeled building integrated the stone, slate and wood of the region to align with the Bierzo architectural vernacular and gives the winemaker the purest environment for the creation of this wine.

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Made By:
Carlos Garcia  is the “bodeguero” or winemaker and the technical director of the winery is Raúl Pérez. They work in a quiet uninterrupted facility that allows them to focus on the beauty and character of the wine as it evolves. Hence it’s proclaimed gorgeousness. Bravo mi amigos por vino están muy interesante y nada mas dinero.¿Verdad? ¡Lo quiero!

Now back to finishing that presentation – but only after one more tweet….

Stay curious!

loie

Champagne, Sparkling Wine & Lady Beer – A Love Story

This is the final installment of my wine education trilogy at Blogdramedy. It is a brain dump from my illustrious visit to Champagne, France. Ahhhhh, memories, I hope you enjoy the tiny bubbles of knowlege as much as I did acquiring them. This is a trip one must make at least once in your life, if only to be the envy of all the mothers at your son’s fancy pants nursery school – ha. ha. ha. ha. In all seriousness, it was an incredible trip and one that taught me the true passion, artistry, tradition, and science that makes one of the most celebrated spirits what it has been for centuries. To this day, I marvel at how jealously guarded the brand “Champagne” has been by the region and how incredibly smart of them to be such jerks about it – seriously – they are fully entitled to the name and what it represents. Cross the line and you will be served something other than bubbles. Voila!

It was truly an expensive honor to have the credit card maxxing opportunity to enjoy what this region has to offer. I am now well prepared to get back to the business of reviewing $10+under wines people – for a long, long, long, long time! Bloody hell.
Stay curious,
The Comtesse du Cheapeaux

This Malbec Should Be Arrested For Assault!

It is with great pride I share my very first video post – the first of many near-masterpieces to come! If you had the pleasure of experiencing my prior VideoPress technical difficulties, I deeply apologize. I know my very public pleas to the WP support team were uncomfortable for all of us. Well, the issue was resolved after I called Uncle Dick – he’s from the Cheney side of the family, very very very distant cousins, but none the less, helpful in a pinch. So magically my video post worked unexplainably, but if there are WP execs on an extended leave to Guantanamo Bay, I hope they are enjoying the ocean breeze, cigars and water sports. With a humiliating spectacle behind us, I send my deepest appreciation to all who choose to read my posts. I know you have a multitude of options for your viewing pleasure and I value your patronage…if you would like to see my desperate cries for help on the WP support forum click this . With out further adieu – here’s to a day in the office on a Malbec safari!

( Video is best viewed NOT through a Safari browser.)

Stay curious!

loie

Get your keys to the castle! A Guest-Worthy Pinot Noir for $8.99 – For Reals…

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2012 Castle Rock, Cuvée Pinot Noir, CA (cellared and bottled in St. Helena)

I am always scared to taste a Pinot Noir under $10. Why? Because a good Pinot under $10 cannot be done. Can-not! No way. No. Not ever. Never. Well you know what they say about saying never. Never.

Wincing, I opened the bottle. My victim that day was a local chef and presumably someone who would unfriend me for exposing him to this swill. I prefaced my tasting with apologies and gratitude for his bravery. We uncorked, poured and the rest is surprising. We are still friends.

It smelled like a Pinot to me, fresh, light, young, with notes of cherry and hibicus. First sip was peppery, baking spices, dark fruit, currant, medium bodied and very mild tannins with a pleasant woody finish. Very drinkable. Wow, what a delight. I have yet to meet a Pinot for this price point that I could take home to momma – this passed the sniff & sip test…with flying colors.

Who is Castle Rock? I like to research the makers of these fine wines of “Cheapeaux” and often you find a barrel load of corporate drivel laced with fabrications about growers, makers and wineries you will never visit because they in a warehouse in Commerce, California. Ok, I am verging on snobby which is not my style, but let’s keep it 100. How is it possible for these wines to be priced so freakin cheap? Yes, we have all heard the machinations about Two Buck Chuck consisting of high percentages of gopher guts and pesticides (my friends at Trader Joe’s HQ vehemently deny these rumors and I believe them.) But when a wine is actually good and as guest worthy as this one, I’d like to understand how they pulled it off. I mean, bravo, they actually made a ridiculously cheap bottle of wine truly enjoyable.

Moreover, Castle Rock wines are widely available. I believe this one was acquired at a Safeway. So after poking around, I discovered they offer wines from Napa/Sonoma in California, Willamette Valley, Oregon, and Columbia Valley, Washington but they are HQ in Rancho Palos Verdes in Southern California. What exactly does “bottled and cellared in St. Helena” mean anyways? The plot thickens. Go to the source – their website. Ah-ha – this is how they do it.

“After the harvest, the wines are made in accordance with Castle Rock’s winemaking standards, and are bottled at wineries, boasting state-of-the-art equipment, located in Napa Valley, Sonoma County, Oregon’s Willamette Valley, and Washington’s Columbia Valley. Castle Rock’s business model aims to please, lovely on the palate, easy on the wallet. By virtue of having a low overhead, (no nagging real estate mortgages, no marketing teams or large staff to employ, and no elaborate facilities) Castle Rock is able to funnel all their capital into making the best possible wine for the best possible price.”

Well, I like a straight shooter, especially when it’s about what’s going in my Riedels. Moreover, their wines have won several awards of distinction, this 2012 Pinot Noir was awarded a double gold medal and 92 pts from the SF Chronicle Wine Competition. Oh-la-la! Pas mal.

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Adding further confidence, their wine makers/growers are both very established and respected in Washington and California. Greg Powers was recognized as a “Rising Star” by Wine Spectator and as one of the “50 Great U.S. Cabernet Producers” by Wine Enthusiast. He started his esteemed career very young by helping his father plant 80 acres of grapes on the family vineyard, Badger Mountain in the Columbia Valley which under his supervision, transitioned the farming from conventional to organic. The California grower and maker, Vic Roberts, is the owner and winemaker at Victor Hugo Vineyards and Winery in the heart of California’s Paso Robles wine country. In 1985 he pursued his dream of being a wine maker by planting 15 acres of grapes on his property which now stands at 78 acres, with the winery located in a picturesque, recently renovated 100 year old barn.

I believe the care and expertise that is put into these widely distributed value wines is fascinating and obviously yields impressive results. This is the dawning of the era of good cheap wine in the US. With producers like Castle Rock, I look forward to trying more….although I cannot guarantee I won’t wince before the first sip.

Stay curious!
loie

Eureka! I think we struck gold…A Primativo for $3.99

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Apologies of the unappetizing drip – a result of passing the tipple – I promise prettier vines next time.

2012 Grifone Primitivo, Puglia, Italy, from old growth Zinfandel $3.99

Trader Joe’s

Wowza! Just when everyone was losing faith in my crusade to uncover the best wines under $10 – Eureka! I think we struck gold.

My checkered past…

Let’s go in the way-back-machine to about 30 days ago….I was hitting rock bottom, I could not respectably review the wines I was tasting, those bottles will remain nameless but for all intents and purposes, let’s refer to those wines as shite.

A prior post recounted the events that led to the Tepranillo-Gate scandal. I was nearly impeached from cheap wine forever and I believe there were dark forces at work against me. There was a conspiracy behind that unfortunate event, alas alack, there is no point troweling through the past when the future is before us. In this instance, a cheap and cheerful Primativo.

Primitivo or Zinfandel: are they cousins, siblings, identical twins?

Primitivo is a descendant of the rare Croatian varietal Crljenak (pronounce that!) There is plenty of discussion about the differences and similarities of Primitivo and Zinfandel. The latter is often defined as the exact replica of the Crlienak while Primitivo is defined as being a clone. The difference? I’ll have to get into that in another post but you can do a deeper dive here. Read the debates online and decide for yourself, but when planted next to each other the variance is noticeable in size, bunch density and color. What’s the big deal? About $10-$20 in price. Primitivo is sold typically at a value between $10-$15 while Zins can be twice as much. Unlike Europe, U.S. labeling laws don’t allow the names of the two varietals to be used interchangeably. Hmmmm. Market forces at work.

Well I notice a difference and maybe it’s wine stye, but the Puglian Primitivos, although intense in flavor, seem lighter in body, more refreshing (a touch chilled with a wedge of juicy orange – Mwah!) with a pleasant Italian bitterness in the finish that lends itself to the grape’s unique complexity. Zinfandels are jammier, fruit forward and I find them heartier, more body, tastes like California sunshine with a coastal breeze to me. This variance could be due to the propensity for Primitivos to ripen earlier (hence the name which means “early one”) which produces a younger tasting wine high in alcohol and tannins, which can mellow with age.

Without further adieu, I proudly present my latest discovery of undeniable significance…ecco qui:

2012 Grifone Primitivo, Puglia Italy $3.99

This wine was rather delightful. Color in the glass is rich garnet like pomegranate juice. Nose is dark cherry, some light spice. First sip, mmmmmm, juicy rhubarb, rose petal, very smooth, rich, strong yet balanced tannins and a finish that departs as soon as you want another sip. Very enjoyable and also flexible for various food pairings. Will go great with stronger flavors like BBQ, venison and will complement richer fattier delights like foie gras or a densely marbled Kobe. If you were pairing wines for 4 courses, this would be best served with the main course. I actually believe this is caseworthy as it will only get better with time. Dude! Do the math, only $48.00 a case? That’s the price of ONE splurgy bottle of Zin…OMG! No me digas! Sacré bleu! Exclamation exclamation.

Stay curious,

loie

 

The Hungarian Aristocrat & The Mexican General: Wine+Friendship in The Bear Republic

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CLICK HERE TO VOTE!

Upon my second foray in this friendly competition, I have experienced a wine blogger community that is a knowledgeable and encouraging group of bon vivants. I have been fortunate to personally engage with several influential and talented wine writers and I am grateful for the acquaintance. I see the camaraderie and overall good will amongst these colleagues and I hope one day to be friends with all of them. Kudos to @Dracaenawines for last month’s well earned win and for providing a great theme for this month’s challenge – a theme that describes a virtue they have afforded me – friendship!

Nothing is more heartfelt than a friendship that endures through the highs and lows of life. May sound trite, but it is truly when you know who is really a friend. Prior to this challenge, I became intrigued by a historic friendship that embodies this principle. This is a friendship of legend that is rooted in rebellion, revelry, wine and phylloxera.

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I came across this story (the research was inspired by @Fiery01Red review of Wolfersheim’s Wisconsin wine) while thumbing through a tourist guide on the history of Sonoma, CA at a local bookstore – remember those places? During my perusal, I learned more about the friendship between General Mariano Vallejo, one of the founding fathers of California and Count Agoston Haraszthy, the father of California Viticulture (many scholars have challenged this claim but let’s go with the romance of the Haraszthy legend.) Although not much is written about this friendship other than the eventual melding of the families, I can only imagine as neighbors, land owners, pioneers, and winemakers these two men shared many interests in business, leisure and grooming.

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Both men where charismatic, courageous, and enterprising. If I had to contrast the noble Gen. Vallejo and the flamboyant Count Haraszthy you could characterize the General as a leader in every sense of the word and the Count as a visionary dreamer. Although both were powerful brilliant men, the contrast in their personas was stark. In a modern context you could compare them to the famous duos Ethel and Lucy, Mick and Keith, Dr. Dre and Snoop Dogg, Miles & Jack and so on…I have yet to find the perfect example, but you get my point. One pragmatic, the other audacious, both equally irrepressible.

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Gen. Vallejo was born and raised in California. The son of a Mexican army sergeant assigned to the presidio in Monterey, Vallejo was destined to follow his father’s military career. After completing an education provided by an English merchant who tutored and employed him, Vallejo was well educated and immediately recognized as a born leader. He rose through the ranks quickly becoming the Commandant General of Mexican California by the age of 29. Vallejo and his brother Salvador, an accomplished field officer, served together successfully in several campaigns against the indian tribes of Alta California. Mariano was a skillful military strategist and although he fought against the indians he was also able to engender trust with tribal leaders. His ability to build alliances with the indians proved successful in the constant fight against other waring tribes, illegal immigrants from the US and Russian colonists. Together they secured the territory for Mexico and were generously rewarded by the Mexican government. Thousands of acres in Sonoma and Napa were given to the brothers to farm and ranch.

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Vallejo’s Estate Lachryma Montis – “mountain tear” in Latin – is at the base of a hillside near an abundant stream. It still stands today as a CA state park.

Estrangement from the Federal Government of Mexico and the growing presence of US interests with the gold rush, Vallejo recognized the benefits of alignment with the United States. Vallejo used his political graces to persuade other wealthy Californios, ranchers, farmers and land holders of Mexican nationality, to support the US annexation. In June 1846, a month after the start of the Mexican-American war, US settlers in Sonoma concerned about the threat of deportation, captured General Vallejo in what is known as the Bear Flag Revolt. Vallejo was by this time sympathetic to the cause. He was a successful rancher and land owner, selling hundreds of acres to the very people who were in revolt. When the posse knocked on the door of the General’s Casa Grande, he invited the leaders in to discuss the confrontation. As hours passed, the circling crowd became concerned, only to find that Vallejo had opened his wine cellar to the rebels to help facilitate “negotiations.” Sadly, Vallejo was imprisoned but not for long as the US forces acknowledged his allegiance to the US and his role in a successful resolution to the Mexican-American war.

In addition to his other holdings, Vallejo had a vineyard that produced enough wine and grapes to amount to an annual income of $20,000. Many of his grapes were from the root stock of the padres who founded the missions in California wherein they planted “mission” grapes to make wine for their sacrament.  These same vines provided the first cuttings to start the Napa vineyards of George Yount, who Vallejo employed as a carpenter.

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In 1840, Angoston Haraszthy [AG-goo-stawn HAH-rahs-th’ee] came to the United States and was the first person of Hungarian descent to settle in the US. A flamboyant character who came from European nobility, references to him would vacillate between Count or Colonel Haraszthy. I suspect his title was a matter of convenience – when out East, an air of European aristocracy was to his benefit but when out West, the pioneers took more kindly to someone of military rank vs. class ascension. Regardless, America was the land of opportunity and this fueled the Count/Colonel’s enterprising ambitions. His accomplishments were quite industrious. Upon coming to the new world, he first landed in Wisconsin where he planted a vineyard that is still in existence today called Wollersheim Winery. He also owned and operated a passenger steam boat that traversed the Mississippi.

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Health issues and word of the gold rush drove Haraszthy and his family to leave Wisconsin and set out for California. Most Western pioneers dreamt of gold, Haraszthy dreamt of establishing a vineyard and benefitting from the surrounding economic boom. He and his family settled in San Diego where he planted fruit orchards, operated a livery stable, a stagecoach line, opened a butcher shop, organized a syndicate to subdivide a large section of the San Diego Bay shore into streets, parks, and building lots, imported grape vines by mail, planted a vineyard, was elected sheriff, served as city marshal and as a private contractor, he built a jail for the city of San Diego, which was completed in 1851 – but not with out controversy over the jail’s effectiveness to contain its inmates (for a juicy tid-bit click here.)

Upon being elected to the California State Assembly as a representative of San Diego, Haraszthy was drawn to the San Francisco Bay Area. He purchased land and tried to plant grapes on the peninsula, but it was too foggy and the crops were unsuccessful. While representing San Diego in the state legislature in 1852, he met General Vallejo who was a state senator. Vallejo invited Haraszthy to visit him in Sonoma and with that, the legendary friendship began. In 1856 Haraszthy purchased property from Vallejo’s brother Salvador in Sonoma and named the land Buena Vista (The Buena Vista Winery and the Bartholomew Park Winery have beautifully preserved this land and continued to produce fine wines.) Upon arrival to Sonoma, Agoston and General Vallejo soon became very good friends. They were both brilliant, accomplished men passionate about family and wine. They had a friendly competition and both won awards for their wines in the agricultural fairs of the time.

Not only did these two men get on famously, so did their children. On June 1st in 1863, Attilla Haraszthy, 28, and Natalia Vallejo, 25, as well as Arpad Haraszthy, 23 and Jovita Vallejo, 19 were married in a double wedding. (Buena Vista Winery recreated the event upon the 150th wedding anniversary and @CulinaryGadbout was an attendee. Click here to read her account of it)

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Haraszthy, always enterprising, soon became acquainted with a group of Hungarian metallurgist lured by the gold rush. Together they started the Eureka Gold and Silver Refinery. He was soon the first California assayer for a branch of the US Mint in San Francisco. All was going well until $150,000 of gold went missing and between 1857 and 1861 Haraszthy battled a criminal and civil case that he was ultimately exonerated of all charges as they were able to prove that shrinkage occurs during the refining process – the missing gold had gone up in smoke.

I’m certain Haraszthy sought peace in the vineyards from the issues that plagued him. I can imagine that the kindly and wise Vallejo was a good friend, confidant and drinking buddy. Throughout this ordeal, Haraszthy was able to start the Buena Vista Vinicultural Society and focus on building a stone winery with cave cellars like the ones he knew well in Europe. Built mostly by Chinese laborers, the cave cellars were carved into the hillside and the surrounding buildings built with the stones that were quarried. (Sadly the Chinese didn’t stick around to contribute to the Asian cuisine of the immediate area.) He hired Charles Krug to be his winemaker and voila, the start of the California wine industry! The facility he built can still be visited today at the Buena Vista Winery in Sonoma. At the time, it was proclaimed to be the largest commercial winery in the US.

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In 1858 Haraszthy wrote the “Report on Grapes and Wine of California,”  which is considered the first treatise on traditional European winemaking practices in the United States. In 1861 Haraszthy was appointed by the California Governor to be a commissioner on the agricultural advancements of grape growing. Under this charge, he decided to make a fateful trip to Europe to investigate the best European vine-planting and winemaking practices. He traveled through France, Germany, Switzerland, and Spain and upon his return in December 1861, Haraszthy had more than 100,000 cuttings of over 350 different varieties of vines.

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Haraszthy intentions to sell the cuttings to the state were dashed when the state refused to purchase them. He was left with the cuttings and all the expenses that were incurred. What to do? He started to distribute the cutting throughout the Sonoma and Napa Valleys. He promoted and implemented the agricultural practice of layering wherein an existing vine develops root stock from one of it’s attached branches. It allows faster propagation of new vines but can leave a crop more vulnerable to infection.

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Haraszthy’s home on his property Buena Vista was inspired by the villas of Pompeii. Although the original home is gone, you can visit a stunning replica on the Bartholomew Park Winery grounds.

Haraszthy’s management of the Buena Vista Vinicultural Society was both visionary and cavalier. He borrowed heavily against the property to continue it’s expansion. Shareholders were critical about his business practices. There was a scandal about the misappropriation of funds and the importation of molasses to make brandy. As controversy again swirled, he was able to keep the plates spinning in the air until phylloxera hit.

Mid 1860’s, the vines at Buena Vista were growing brown. Haraszthy’s critics believed this was due to layering, but in fact it was the first infestation of phylloxera ever known in California. This nasty root louse was non-existent before making an appearance in Sonoma. In subsequent years, phylloxera nearly destroyed all the vineyards in California. It even crossed the Atlantic to Europe, where it also devastated crops in France.

Various indiscretions, misfortune and now infestation of his vines led to intense struggles for Haraszthy that continued until he had to claim bankruptcy and was forced from his beloved Buena Vista. His son Arpad remained in the industry and continued to grow grapes, but soon his entire crop but one surviving vine was gone as well.

Another controversy, another frontier. Seeking to rebuild his fortunes, Haraszthy went to Nicaragua in 1868 to plant sugar cane and make rum. On July 6, 1869 it is suspected that while crossing a crocodile-infested river via a tree used as a bridge, he slipped and fell into the water, and as the legend concludes, he was consumed by a crocodile.

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Harasthy’s body was never found. The only record is a letter from his daughter who wrote, “We must conclude that Father tried to cross the river by the tree and that losing his balance he fell grasping the limb and then the alligator must have drawn him forever down.”

Vallejo, died in his 80’s peacefully on his estate, Lachmyra Montis, in Sonoma with his family around him. He too faced some serious financial set-backs leaving his finances a pittance to the wealth he enjoyed throughout his life. But I believe a life well loved is a life well led and by all accounts these two friends, through their conquests and failings, made the most significant US contributions to the wine culture we enjoy today.

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A very adoring scene of a beloved father, his daughters and a good natured poodle

March 2007, the Culinary Institute of America inducted Angoston Haraszthy into the Vintners Hall of Fame. Seventy wine journalists cast ballots honoring him for his contribution to the development of the California wine industry. The award was accepted with honor by his great-great grandson, Vallejo Haraszthy.

Stay curious!

loie

For more reading pleasure I must credit and provide links to the following sources:

Pinney, Thomas. A History of Wine in America: From the Beginnings to Prohibition. Berkeley:  University of California Press,  c1989 1989. http://ark.cdlib.org/ark:/13030/ft967nb63q/

Californians and the Military The Vallejo Family: A Military History of Early California

by Lieutenant Colonel Ira Lee Plummer http://www.militarymuseum.org/Vallejo.html

INTERVIEW: Martha Ann Francisca Vallejo-McGettigan, Descendant of General Mariano Guadalupe Vallejo

McGinty, Brian. Strong Wine: The Life and Legend of Agoston Haraszthy Stanford University Press, c1998 http://www.sup.org/book.cgi?id=1074

Sonoma Valley Visitor’s Bureau, Sonoma Valley History http://www.sonomavalley.com/sonoma-recent-history.html

Historic California Posts: Sonoma Barracks (Including El Presidio de Sonoma, El Cuartel de Sonoma, Camp Sonoma, Sonoma Post) by Colonel Herbert M. Hart, USMC (retired)

Executive Director, Council on America’s Military Past http://www.militarymuseum.org/SonomaBks.html

Vallejo: the man who shaped California history by Nancy Dingler Published April 19, 2003 in the Fairfield Daily Republic

A conversation with Count Agoston Haraszthy Thursday, August 23rd, 2012 | Posted by Suzie Rodriguez, The Press Democrat

Meet Vallejo Haraszthy Thursday, October 13th, 2011 | Posted by Suzie Rodriguez, The Press Democrat

A friend in need needs this. Naked Grape Cab $7.99 –

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 Naked Grape Cab $7.99
CVS/pharmacy
The bouquet smells like leather, blackberries. The first sip is dark fruit, berries, fig – like it really wants to be a cab but falls just short of the complexity or richness. Not harsh or tannic – weak, sweet, quickly made – easy to drink and grape juicy. Naked grape essentially says what it is. I was drinking this with a woman going through a bitter divorce, and a friend in need is a friend who needs wine – Naked and I were happy to be there for her of course. Other than that, c’est toute!
Rated drinkable, especially when listening to heart breaking stories about an ex in progress and who would get custody of the money.
Stay curious!
loie

This rosé gave my guests a 90’s flashback & they liked it!

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2012 Regio Dry Rosé, El Dorado County CA $7.99

Available at:  Sonoma Market or find it on Wine-Searcher.com

I was thrilled to conduct a tasting with my esteemed house guests this weekend. These well versed oenophiles were actually shocked that the Rosé was quite delicious. Although I was happy to redeem myself, I’m not sure if the contrast to my other selections tainted their lens (to be revealed in my coming review of my red, white & blue selections for the 4th.)

Nose is immediately strawberry, pineapple. Has a nice complexity for a rosé this inexpensive. Acid is moderate and keeps this rosé bright, crisp very refreshing especially if served well chilled.  The lemony finish pleasantly lingers. We had this wine with a spiced pork loin cooked on the BBQ, roasted seasoned potatoes and a summer salad while listening to the Sneaker Pimps – 90’s flashbacks ensued. After laughing hysterically about something related to an episode of My So Called Life and 21 Jump Street (the original my dears) my guests remarked a second time that they were pleasantly surprised by this wine. Quite impressive after a day of sipping $70+ a bottle vintages of Chardonnay, Pinot Noir and the like in a doting of wineries along the Sonoma Valley. (Shame, I think we spent too much!) I’m sticking to my $10 and under creed moving forward, unless my guests insist on buying – that’s the proper protocol for a hostess with a knack for tour guidery.

Rated buy-again, without a second thought.

Stay curious!

loie

Did someone mention value?

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“The world is full of value wines and valuable wines, but the two couldn’t be more disparate.  Unfortunately, value wines get served at events, especially weddings, when you should be serving valuable wines.  So what separates the two?” — the Sybarite

The preceding quote from last month’s Wine Writing Challenge winner, The Sybarite, inspired me to hop on the keyboard and present my hypothesis on the wine value proposition. My quest for the finest of cheap wines has been particularly menacing due to my current domicile in a highly regarded Californina AVA. Bringing a cheap bottle of wine to a soirée can elevate tensions akin to the unrest of an Arab Spring. Flashing a cheap bottle at a more menacing event, like a farmer’s market, can be highly precarious as the picnic snob set are infamous for carrying a concealed corkscrew of restaurateur quality. 

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Although I have been ostracized, unfollowed and unfriended, I wear the stigma with pride. Regardless of whose nose I offend or palate I maim, I am resolute in my journey of finding the rarest, most valuable and coveted of all the Earth’s vintages: an excellent wine for under $10.

A bit of courage, some know-how and plenty of luck…

Admittedly, my chosen profession as a reviewer of cheap wine is a blight to my family. As aforementioned, we live amongst a populace of highly educated winos and plentiful sources of excellent wines. My mission is seen as fanatic and eccentric. My family demands to remain anonymous. There are no friendships made in the cheap wine tasting cellar. The tone is austere and so deprived of conviviality it has been referred to as a catacomb. The brave few will join me in a toast, but most, run screaming to their computers to take me off their E-vite guest list.

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When I do find that beautiful bottle of wine that receives countless compliments and cost less than a Frappuccino, I am suddenly genius, popular and reintroduced to polite society. Why? Because there is a direct correlation to peer perceptions of intelligence and expertise when one finds something valuable for little to no cost. This phenomenon is akin to finding gold galleons in a shipwreck or a Dali in grandma’s attic. When you can share a wine discovery that is remarkably affordable, of exceptional quality, and is wholeheartedly enjoyable, you have proven your value to society. 

Serendipity strikes…

As I was pondering how to substantiate my wine value proposition, serendipitously today, Gary Vaynerchuk tweeted a link to a short video about how to bring people value. His value framework defines utility, escapism and entertainment as the key principles. So I applied them. Cheap wine offers utility through accessible everyday price points. Check. Escapism through imbibing. Check. Entertainment through the hunt. Check.

These three themes are exalted in every social media channel known via posts about drinking wine, why we drink wine and the after effects of drinking wine. With confidence I presume the hoi polloi is not hitting “like,” “share,” and “RT” because these memes illustrate the humor in first growth wines from Bordeaux. I rest my case, but wait; indulge me for one moment further.

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Sir Jeff Siegel, knighted for his significant contributions to the commonwealth of winos and author of The Wine Curmudgeon’s Guide to Cheap Wines (must see Ten Dollar Haul of Fame at winecrumudgeon.com) states that “…anybody can go spend a lot of money and find a great bottle of wine, but how come nobody had ever thought of finding a great bottle of wine for not a lot of money? You find that in every other consumer good…the wine business had never really done that.” Exactamente!

{ the below image has had thousands of views, likes and RT. Ok?}

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Millennials and the democratization of wine after the great recession…

And thus blossomed the likes of Sir Jeff and The Reverse Wine Snob who pioneered the genre through their pragmatism and humor which started the movement for the democratization of wine for the masses and not just the classes. They set the stage for the next generation of wine aficionados who came into legal drinking age post apocalyptic economic downturn, aka the Great Recession. These winos have different expectations. They are not collectors, they are collaborators. They want to get nerdy about wine and share their knowledge. They drink what they like and what is aplenty. They can accept that wines under $10 can be exceptional. How can I stand behind this declaration? Mathematics and the new economy, perhaps?

Linda Murphy, of winereviewonline.com, puts it best in her post titled Cheap Thrills “…the fact that many rewarding and interesting wines can still be found for less than $15, and more importantly, for less than $10, which is approximately the price of a six-pack of craft beer.” Quite pithy.

 Love, hate and loathing at the bottom two shelves…

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The wilderness starts at the bottom shelf of the wine department in any supermarket. Never mind the dust bunnies, we are seeking a wine so delectable, unexpected and rare, we will be kissing a few Jackalopes and Chupacabras before we ride the Unicorn. Akin to mining diamonds or spotting the rarest of birds in their habitat, exceptional value wines can appear unexpectedly. As I machete through the jungle of cutesy labels, clever names and “on sale” signs, this experience can be discouraging and often one limited on time, especially if your ride is in the parking lot honking while the engine is running. 

I rarely have the pleasure of finding wines at the $10 and under price point enjoyable. I believe the bar is so low on inexpensive wines that there is a bias. If you paid very little for a wine and it is palatable, it’s “good.” Not a chance here. I rarely post great reviews and I am often disappointed. However, what keeps me motivated is the thought of a misguided wine buyer with enough means but not enough confidence being seduced by a price and a pretty label. When disappointed by their selection and the missed opportunity to drink good wine, I feel the angst, hence those bottom 2 shelves are my hunting grounds.

Value proposition demystified…

“It’s not enough that a wine is cheap (or expensive, for that matter). Does it offer more value than it costs?” — the winecurmudgeon.com

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It’s easy to spend countless amounts of money on good wine. A $100 wine is not necessarily 10 times better than a $10 wine. Albeit, if you drank 10 wines under $10 and one of those wines was phenomenal, what would that be worth to you? Is the thrill of the hunt as valuable as the find? Whatever the effort it takes to seek an excellent wine at an unbeatable price, when you make that discovery and share it with the world, the value is now exponential. 

I remain curious.

loie